You’ve started your VA business.
You’ve landed your first clients.
But now you’ve reached the stage many virtual assistants aren’t prepared for.
The stage where things start to feel… messy.
You’re juggling client work, marketing your services, running around after your family (and maybe even holding down a day job) all while trying to build a business that’s actually sustainable.
You know the VA model works.
But what you really want now is:
• reliable clients
• predictable income
• and a business that doesn’t rely on constantly chasing the next project
Because the goal was never just to start a business.
It was always to build something that actually works long term.
Here’s the stage no one talks about..
Many programs teach you how to start a VA business.
Others jump straight to scaling and building teams.
But there’s an important stage in between.
The stage where:
• income fluctuates month to month
• services still need shaping and pricing feels a bit wobbly
• marketing feels like another full-time job on top of your client roster
• time is split between work, family and growing the business.
This is where many VAs feel stuck.
And I know that stage well… because I’ve been there too.
When I first started, I was charging around $35 an hour, struggling with boundaries and dealing with unpredictable income. In reality, I hadn’t built a business yet, I’d built myself a freelance job.
And with young kids at home and only so many hours in the day, I’d already hit my ceiling. Everything changed when I stopped thinking like a freelancer and started thinking like a business owner.
I restructured my services.
Moved away from hourly pricing.
Put simple systems in place.
And started building something that could actually support my life.
Fast forward nine years and I’ve proudly built a multi six-figure business as both a service provider and coach, supporting hundreds of women through the exact same stage.
And what I’ve seen again and again is this:
Starting a business isn’t the hardest part.
The real challenge is navigating the stage between first clients and long-term stability. That’s exactly why I created this program for you..

The high level coaching program for VAs ready to move beyond the messy middle and build a business that works long term.

7 core business growth modules - key lessons, tools and resources - everything you need to create demand, predictable income and build upon the foundations
x2 monthly group coaching calls giving you extra support and accountability as you navigate your VA journey
A private community - Say hello to your new business besties! This is the place for connection, celebration and collaboration because you don't have to do this alone!
x1 Level Up Game Plan Call to map out your 6 month goals and actionable steps
x1 monthly training session with key industry leaders + a library of archives at your fingertips to upskill and keep up to date with current trends
Reviews on anything created - My eyes and heart on your business for six months
Implementation and Planning Sessions so you can be kept accountable and take action!
i increased revenue without hours
Ash has a way of pushing you outside of your comfort zone while making you feel fully supported. If you're ready to step out of the VA hustle and build a sustainable, premium business, would recommend.
MON - Bold Type Marketing

I became booked out with a dream roster of clients
The community and support is unparalleled to any other program I've been in. As my business grew, the program supported me.
BREE - Everyday Digital

i tripled my rates and packaged my offers
Ash’s been there every step of the way, from taking the leap and starting to becoming fully booked. She helped me niche, package my offers and navigate some really difficult decisions and changes in my business.
STACEY - Social Beauty Collective

You are 1-2 + years into your VA journey and you've found yourself in the messy middle
You crave the support and community as you navigate your VA journey
You want quick access to a coach who has been there and done it
You are already working with clients but want to position yourself as the obvious choice without solely relying on referrals or projects
You want the tools, strategies and resources to upskill and learn
You are willing to show up, priorotise and take action toward your goals
7 monthly payments with our extended payment plan
x1 1:1 session with Ash (waitlist only BONUS)
Best value! 6 months access!
x1 1:1 session with Ash (waitlist only BONUS)
JOIN THE WAITLIST AND CREATE MORE FREEDOM, PREDICTABILITY & REVENUE IN 2026

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